Market research consulting services

Provide information and analysis on the market environment and consumer behavior and attitudes to help you make better business decisions on market entry, market segmentation, product positioning, pricing strategy, marketing promotion, channel organization and management.

Consumer insight solutions

To help you understand consumers' usage and purchasing habits, as well as their attitudes towards products and brands. Main products include:

Market segmentation and evaluation

Ayden's market segmentation model explores and subdivides users layer by layer from the aspects of consumer demographic characteristics, product preferences, values and lifestyle, so as to assist enterprises to find and analyze market opportunities, evaluate the operating value of different market segments and determine the most suitable target market.

Consumer U&A research

Understand the quantity of products purchased and used by consumers by studying their behaviors and attitudes; Judge the possible change of consumption habits; Predict the product mix that can attract consumers to buy and use; Analyze the purchasing place and media contact characteristics of consumers, improve the distribution and promotion effect of enterprises. We have 15 years of experience in U&A research.

Customer information analysis

Through data mining and analysis services, we help you answer questions about who your customers are, where they are and how they buy, and help you target different market segments with precision marketing to maximize the value of your marketing activities. At the same time, we can also help you to solve the problem of how to retain existing customers, how to find new sales opportunities based on existing customers, how to recover lost customers and other problems, the implementation of effective customer relationship management. Our main services include customer value analysis, customer segmentation, customer churn analysis, purchase behavior analysis, marketing campaign effect analysis and based on the cross-selling and upgrading sales forecast, activity participation tendency forecast, etc.

Research on consumer pattern

Ayden surveys 15,000 consumers in 20 cities every year. Describe consumers' behavior characteristics of product purchase, use and update, as well as consumers' basic characteristics and lifestyle status and changing trends in various markets, and provide support for you to formulate relevant promotion strategies.

Channel management solutions

Assist you in planning, building and managing sales and service networks. Main products include:

Business research

Ayden Business District Research helps you to develop a network distribution plan through Mapinfo (electronic geographic Information system) business district selection research, which takes into account economic level, traffic conditions, population and income level.

Mystery shopper

The Ayden Mystery Shopper study is a widely used method to monitor and examine dealers' compliance with sales and service standards. It can help you effectively understand the sales and service quality of dealers, dealers' implementation of business policies, sales and service status of competitive enterprises and benchmark dealers, etc. It can also realize online, real-time and dynamic enterprise management through channel inspection software platform. In addition, the channel construction and management level of competitors can also be understood and evaluated through the way of secret customers, helping enterprises to "know themselves and their rivals".

Channel service standard optimization

On the basis of key service indicators, combining enterprise characteristics and based on the principle of dynamic adjustment, Aiden helps you to establish or optimize the service standard system of channels or outlets, which can be used as the basis for the implementation of hierarchical management and ability improvement of channels or outlets, so as to effectively promote the achievement of enterprise marketing goals.

Customer Satisfaction Study

Ayden customer satisfaction research is an important means to help you understand the current situation of customer service, analyze customer expectations, find out the reasons for customer dissatisfaction, and improve sales or service level. Since 2007, we have been providing annual special Satisfaction survey for many enterprises in automotive, telecom, retail, IT and other fields. We have accumulated rich research experience and formed the CSI™, Customer Satisfaction Index™.

Customer satisfaction management solutions

With independent intellectual property rights through the customer satisfaction management software system (CSI eManager™), enterprises and their dealers or outlets can be online real-time query, statistics and analysis of customer satisfaction on sales and after-sales service, convenient timely discovery of problems, improve the problem. And according to the personalized needs of enterprises, customized development can be through the network real-time monitoring customer satisfaction management system. At the same time, we also provide customer satisfaction promotion solutions and training services for channels or outlets.

Product research solutions

To help you make better decisions on launching new products and pricing. Main products include:

Product testing

Product test research is an advantage product of Alton, which aims to help you select competitive products, evaluate product function and appearance design, test product price acceptance and accurate marketing planning, so as to achieve a successful product launch.

Product Positioning research

By analyzing the function, appearance, price, brand and other factors of the products of the enterprise and competitors, and combining with the demand of the target user group for the key features of the products and the market competition status, the clear positioning of the products is finally determined and effectively differentiated from the competitive products.

Product launch verification

We recommend that companies conduct marketing validation studies 3-6 months after the product is on the market. This study is closely related to the content of product testing. It conducts a comprehensive analysis based on product positioning and crowd positioning in product testing, as well as the market reaction and characteristics of buyers after the product is launched. The research includes four research modules: product positioning verification, population positioning verification, product positioning revision and population positioning revision. The purpose is to help enterprises understand the product positioning and competitive product changes after the product launched, and understand the market acceptance of the product.

Research on Product Competitiveness

This study is, product research and research an important part of the solution series, can be listed on the product for about a year, can also be carried out before any time hair products, aims to macro environment, market competition situation, competing goods and comparing the advantages and disadvantages in itself, and the comprehensive research in aspects of consumer demand, determine product competitiveness strength and reason, And help you develop improvement direction to maintain or enhance product competitiveness.

Branding and promotion solutions

Assist you to develop perfect marketing promotion plan and monitor the effect of marketing promotion. Main products include:

Brand checking and diagnosis

Brand examination and diagnosis are the basis of brand consulting. Aiton adopts the in-depth analysis method from outside (consumers, competitive brands) and inside (enterprises), combined with the professional and advanced analysis models Brand Action™ and Brand Sketcher™, to conduct a comprehensive review of the Brand status quo and provide support for Brand strategic planning.

Brand Positioning research

Brand positioning research is the core of brand research, that is, the strategic research on the cultural value orientation and personality differences of a specific brand. Ayton uses Brand Mapping, MDS (Multidimensional scale analysis) and other research methods to help enterprises determine the core value of brands (Brand culture). Culture is used as the medium to connect with consumers' minds and generate inevitable and strong resonance, so as to maximize the enthusiasm of target consumers to buy and a high degree of Brand loyalty.

Brand Value research

Brand value research is to measure the overall status of a brand by measuring brand equity, brand loyalty, brand conversion and brand price. We use our own research models to help our clients identify the factors and characteristics that drive brand health, enabling you to adopt stronger and more competitive brand communication and advertising strategies.

Study on brand Competitiveness

Brand competitiveness research is a comprehensive study of the internal sources, external sources, market sources and product sources that influence brand competitiveness. It evaluates brand competitiveness from the market perspective, that is, what position the brand is in the mind of consumers, and proposes strategies to improve brand competitiveness.

Advertising testing and effectiveness evaluation

Ayden's advertising placement, testing, and performance evaluation solutions are used in multiple industries to support your advertising and marketing decisions. Our advertising research is based on the systematic research of consumer cognition, behavior and attitude, and fully integrates the unique performance forms and index requirements of advertising in the research system and technology, and utilizes our rich experience and resources in related industry products, brands and consumer research. More effectively answer key questions about your advertising strategy, such as your target audience's advertising preferences and advertising interests.

Industry research

To help you gain insight into new markets and monitor market changes. The main research contents include:

Market size and potential research program

Edgerton market scale and potential research solutions through a lot of research and covers the main hand touch the foundation of industry database to collect market data, and through independent research and development of edgerton multiple market size and potential of the estimate model, and to provide reliable market subdivision market data and trend judgement, assist you to determine the size and potential of the target market, Provide reliable and continuous data support for market development investment and market share estimation.

Market segmentation and customer behavior research program

We regularly collect information on relevant industries and build the largest industrial industry database. This information and analysis can help you make potential judgments and behavioral segmentation of your target industry and customer groups, help you determine accurate product and customer positioning, accurately position potential customers, and develop accurate marketing strategies and sales plans.

Channel Model research

On the basis of fully studying the relevant factors affecting the formulation of channel strategy, Aiden helps enterprises to formulate channel strategy, discover potential partners, evaluate channel capacity, and enable their channels to deliver products, services and brand value expected by enterprises continuously and efficiently.

Competition and benchmarking studies

Ayden continues to pay close attention to the development and evolution of key suppliers in related industries, combining with aiden benchmarking research model, to provide customers with complete competitive and benchmarking research services.